What are the Key Mobile Game Monetization Strategies of US Enterprises?

Currently, there are 212 million video gamers in the United States which will reach the mark of 229.58 million in 2029 (Source: Statista). Hence to engage this vast gaming population, developing and launching video games is not enough. As an American entrepreneur, you also need to explore various mobile game monetization strategies that will tempt players to play your games frequently.

The USA is presently leading the global market of video game development with a robust revenue figure of $57.91 billion. By 2029, it will witness a surplus growth of $90.79 billion (Source: Mordor Intelligence).

So, to establish your presence in the promising game industry of this country, you have to concentrate on adopting:

Some Revenue-Driven Mobile Game Monetization Strategies

1. In-Game Advertisement

It mainly involves showcasing ads to players when they are experiencing challenging game levels or seeking an opportunity to start a particular level again without beginning from scratch. It is one of the useful mobile game monetization tactics that not only enables US enterprises to generate surplus revenue but also assists gamers to perform better.

In this business model, enterprises display ads like:

• Banner Video Ad

These advertisements are normally presented in a static form either on a billboard, standee, or other non-essential objects in a video game to promote various brands, products, and services.

• Rewarded Video Ad

From obtaining virtual currencies, points, new lives, health kits, and other privileges, these ads are extremely popular among players and game owners in the United States and Canada. Besides, these ads are also optional which players can skip them.

• Interstitial Ad

These ads are usually displayed when you have completed a game level and will proceed to the next one. Such provides a refreshing experience to gamers and also allows them to unlock new characters and levels. It is one of the monetization strategies for mobile games that must be properly executed to earn surplus dividends.

2. In-Game Purchases

This business model encourages gamers to buy various in-game items comprising cosmetics, weapons, powerups, and other objects to smoothly overcome challenging levels.

However, to boost user engagement, enterprises often set a fixed timeline to purchase these assets. But to make this business model work, your existing game version has to be interesting only then users will be ready to invest their money.

3. Freemium

What is unique about this mobile game monetization model is that it allows players to download a free game app to obtain the pleasure of gaming at certain levels. Then gamers need to pay a certain amount of money to obtain helpful items when handling in-game challenges or accessing new levels or characters.

4. Premium Model

It is a conventional business model where enterprises sell their entire video game once receiving the full payment from players. However, the success of this revenue-earning model also depends on the popularity of your other game applications.

5. Sponsorship Model

This in-game monetization model is also gaining prominence with time. It involves inviting a brand to sponsor your game development projects. In return, you will promote the products, services, and logo of the sponsored brand through various forms when a user downloads and begins to play your video game.

6. Subscription Model

The game revenue model comes under distinct categories like-

• Battle Pass

This form of subscription allows players to access rewards either by paying a nominal sum of money or absolutely free. It helps enterprises to enhance the gaming experience of a player to the next level.

• VIP Pass

The subscription model encourages game owners to provide some exclusive facilities to their loyal customers as a reward. This mobile game monetization option basically covers privileges like withdrawal of earned game rewards, receiving advanced equipment, etc. to beat gaming challenges easily.

• Ad Removal Subscription

The subscription offer intends to serve gamers with an ad-free gaming experience when they pay a certain amount of money.

Many US enterprises are providing this subscription offer with different timelines to make sure that gamers continue to receive gaming pleasure without experiencing annoying ads.

How Do We Assist You with In-game Monetization?

At Red Apple Technologies, we not only excel in developing games but also assist you in choosing the ideal monetization options that will meet your distinct business objectives and goals flawlessly. As a leading mobile game development company USA, we always work with passion and innovation when dealing with your game projects of distinct complexities. It allows us to deliver your desired outcome at the right time surpassing expectations.

Today, we are leading the list of the top 10 game development companies in the USA. It is for plenty of reasons such as:

• Yearlong Market Exposure

We are not a new entrant into the game industry of the USA. We have been serving the country’s game industry for over a decade. We have the efficiency to handle game projects of distinct genres with care and perfection.

• Vast and Diverse Talent Pool

We are proud to have a strong team of 150+ professionals comprising game developers, game artists, animators, modelers, and so on. They have the proficiency to transform your dream vision with a magical touch using next-gen technologies, frameworks, and tools.

• Flexible Hiring Model

We also allow clients to work with our gifted professionals to experience their unparalleled work quality. Hence, we serve them with the option to hire our professionals either under the dedicated model or on a fixed-cost model.

• Regulations Compliant

From GDPR (General Data Protection Regulation), ADA (Americans with Disabilities Act), CCPA (California Consumer Privacy Act), and COPPA (Children’s Online Privacy Protection Act), we observe every regulation in the US that will allow our clients to run their businesses smoothly.

• Agile Model of Development

Under this method, we break the entire game project into shorter pieces. This enables our development team to easily develop prototypes to test the concept and detect early flaws at every step of development so as to ensure timely elimination.