Games created by developers are released with the sole purpose to earn money. Everyone loves gaming as a relaxing and fun activity. Irrespective of the ages, games in some way or the other engage players-both avid and casual. While games like Fortnite and PUBG appeal to youngsters, women love playing Candy Crush, and men get attracted towards Teen Patti and Poker. Time spent in playing mobile games has gone up significantly with days passing by. Mind blowing games are being developed which are taking the world by storm. Some games are so addictive that more and more smartphone users are getting attracted. This trend is also escalating and shows no signs of getting stagnant.
Playing games is something which will continue and this aspect has made the gaming space growing. Games in the entertainment industry generated the highest revenue in 2019. As per the estimates of Sensor Tower, the worldwide spending on games increased from 54.7 billion dollars in 2018 to 61.7 billion dollars in 2019. 60 percent of the revenue was generated by mobile games in 2019 for the global video game market. It resulted in revenue generation of 49 billion dollars and a profit of 16.9 billion dollars as per the research conducted by GoldenCasinoNews.com. The research further stated that by 2024 the mobile gaming market is expected to grow at 2.9 percent annually to reach 56.6 billion dollars.
The above mentioned facts prove that mobile games are really doing well and have great prospects. Mobile gaming apps can be your ideal solutions to generate revenues if you wish to earn income through apps. But how do mobile games make money is one question which still remains. Well this post can give you a better idea on how to make money making mobile games.
How to Earn Via Mobile Game Development
There are mainly 3 categories in which Google’s Play Store and Apple’s App Store are divided into. These are:
- Free Mobile Games
- Paid Mobile Games
- Real Money Games
Free Mobile Games
From the name itself, you can well understand that games belonging to this category are free to download and play. However for upgrading, games from this section require payments.
Freemium Games Strategy
With free downloading, these games can be played without paying anything. For such games the source of income is microtransactions-in-app purchases. Through such purchases, the players can avail virtual goods like exclusive gears, in-game currency, extra levels and lives, cosmetic skins and lots more. Very few freemium games indulge the gamers to buy levels. Players of the freemium games have the option to purchase as per their aspirations. Although children love playing these games the most but with in-app purchases in consideration, you can find plenty of adults too. So if your targeted users are below 18 years, in-app purchase strategies should not be given much emphasis. With microtransactions like in-app purchases the players can gain special powers to accomplish the gaming objectives. Based on the nature and scope of the games, the monetization strategies are to be devised so that the gamers find it necessary to pay for the gameplay.
Advertisement Strategy
Display Ads: For use in games, these ads are the most standard ones. It includes banner ads, display ads, static ads, dynamic display ads, pop-up ads and video ads. This category of ads do not occupy the full screen. They are displayed either at the result screen, or while playing and even at the lower screen.
Interstitial Ads: These ads are mainly displayed during the interval period. For example you have completed one level and are waiting to go higher, these ads come in exactly during this point. Interstitial ads can use the natural break time within the game.
Incentivized Ads: If you watch these ads, it will give you incentives. Examples are-in-game currency, diamonds or boost. Incentivised ads provide the users reasons to view as many ads as they possibly can. Here the awards have to be special to engage the users till the end. With easy rewards no users will be interested to watch the ads from start to finish.
Contextual Ads: These ads are integrated into the game as they are a part of the gameplay. Example-posters and brand logos.
Paid Games
Upfront Payment Strategy
Games of this section need direct payments from the players during downloading and play. For paid games, the market is small as millions of free games are available. So to make your games survive the competition, you need to be sure that the payment is worthy.
Subscription Plan
Apart from the normal subscriptions, you can find games which charge annual or monthly subscriptions from the players in order to continue playing. It is mainly applicable to massively Multiplayer Online games which involve continuous server hosting.
Real Money Games
In the arena of game monetization, the new entry is that of the real money games. For example in Pocket Casinos, you need to buy chips for playing. On winning you will be receiving chips which can be converted into real money and withdrawn.
Hope the above discussion has given you a significant idea about how to make money making mobile games in this competitive business and stand out. Costs vary from one game to the other in various aspects.
How we as a mobile game development company can utilise this for your business growth and development
Game development is a vast spectrum which is expanding with each passing day. Generating revenues through game development is not new. But with the rising competition, more and more numbers of games are being developed with full focus on monetization techniques. This has helped us in attracting an increased number of players resulting in making the content popular and successful in the process. Compelling storylines, reciprocal communication, realistic and impressive visuals when blended with suitable monetization techniques can make the targeted players loyal and satisfied. Our journey as a game development company has helped us a lot to evolve as a reliable service provider for companies-big and small, indie developers, studios and lots more. Mobile game development cost is indeed a vital element which we consider in order to attract and retain the targeted gaming enthusiasts across the globe.
Conclusion: Are you interested in making your fortune via mobile game development? Well there are ample techniques to monetize your gaming contents and attract potential players from all corners of the world. Based on the theme and scope of your gameplay you can incorporate suitable strategies to engage your players to accomplish their gaming aspirations. To fulfill any of your objectives feel free to get in touch with us and establish benchmarks.
