The concept of gamifying sales is not new. But with the increasing number of developers working on solutions to automate and streamline sales gamification in the workplace, the entire process has become easier than before. Now you may think what is meant by gamification of sales. Also why it is vital to gamify your sales process. In this post we will go deep with this topic but to start off lets cover some basic aspects.
What is Meant by Sales Gamification and Why is it Significant
By sales gamification we mean the process which puts up challenges and encourages your workforce to compete for achieving the top spot. The challenging tasks can be creative or simple as per your requirement. To measure the results of your sales force you can create targets like revenue generated, deals closed, calls made etc. The competitive components can act as motivating factors to enhance performances. The impact of gamification has got a scientific explanation. It teaches the players to win rewards by achieving something extraordinary. Here this aspect will encourage your sales people to come up with a new zeal and vigor for communicating with prospects and win deals. This is a boosting factor in enhancing the adrenaline rush of your team players. In today’s fast paced world the concept of gamification facilitates in making strategies to enable businesses stand out by creating trends. Consistently rewarding your employees will urge them to strive for something better than the best.
From the following sections you will get to know a lot more about strategies of gamification for sales
Utilising the Right Technologies : In order to make your sales gamification process noteworthy you need to have a sales automation process that can streamline the distribution of work. This structure is considered as a part of customer relationship management. You can find selected CRM vendors in today’s market that offer gamification benefits. With an agile CRM software you can access end to end solutions with complete marketing, sales and customer support automation. There are two prime challenges faced by sales managers these days-motivating sales people to adopt new techniques and finding techniques to boost revenues and enhance sales.
According to market reports 70 percent of the businesses fail to transform as the people stay away from adopting new techniques. But with gamifying sales not the sales force will be motivated in creating standards for themselves but will also be eager in adopting CRM as an effective solution.
Identifying Tracking Metrics : With a proper CRM in place and a set up of the gamification process you can create metrics that you would like to measure with respect to your gamification goals. For example, which metrics can bring in most sales for your company- Is it the appointments made or the calls that have been completed? So here you need to identify key parameters that can define the nature and scope of your business.
Use of gamification in sales can not only make your tasks strategic but also helps in engaging employees to meet their desired aims and objectives with efficiency.
Boost Competition by Leveraging a Leader board : The software for gamification consists of a leader board where the representatives can view their performance against one another. So just by a glance at it top performers can be easily identified.This competitive spirit encourages the people to work harder for accomplishing the goals. And once it is being done they will receive system generated rewards. In addition to this, sales gamification facilitates people to check their leaderboards each day. By seeing the performances of their colleagues they can develop a more cordial relationship with the team. This will generate fellow feeling which will in turn help in setting bigger standards. In this process both sales and the organization as a while will grow and develop perpetually.
Valuable Incentives Worthy of Competing : Incorporating monetary incentives is always a good idea for sales gamification. Through sales incentive programs you can truly improve performances. By including monetary incentives for winning in gamification you can motivate your employees to achieve challenges. The simulated tasks will prepare them thoroughly to mitigate real time issues effectively. A mobile app development company of repute can make your gamification strategies unique to increase sales and bring in profits for the business.
Improving Sales Data Integrity : By leveraging CRM and following the high standards of maintaining data you can reduce chances of declining your data integrity. Data is very vital in maintaining clean records of your prospects. Here gamification helps by encouraging your sales professionals to be more proactive in maintaining the collected data safe and secured. By consulting with a mobile app development company you can customise your gamification techniques so that the collected data can be better utilised for further communication and deal closing.
Sales Gamification with Red Apple
Now we at Red Apple look at gamification as an interactive solution for making businesses across industries distinctive. With respect to sales gamification we help in incorporating trending concepts to achieve sales targets easily and efficiently. We focus on boosting revenue generation so that enterprises can expand and can make customers loyal and satisfied. With gamification app development and using CRM tools like Hubspot we have been successful in encouraging sales people to create their own targets, compare the accomplishment ratios among employees within the team and finally closing deals to meet the business aims and objectives. Apart from this we also focus in helping other players by delivering solutions using our CRM capabilities to enhance their sales funnel.
Conclusion : Now by reading the blend of gamification with sales you must be inquisitive to experience the benefits in terms of your business. So if you have real plans to enhance your sales, don’t hesitate to get in touch with our representatives and incorporate this technique to make your business exclusive.
