Why Cost Per Install (CPI) is Important for Your Mobile Games in 2024?

As prospects in the mobile game industry are sharply rising, enterprises across the world have started to join this segment to earn robust dividends. However, to maintain success and reputation in the industry quite consistently, seeking help from a reputed mobile game development company is essential. It will help you to explore unique game ideas for Android and iOS to engage and retain users.

Mobile Gaming- Some Key Market Insights

• Currently, the global market value of the mobile gaming segment is $98.74 billion. By 2027, it will achieve an impressive growth figure of $118.90 billion (Source: Statista).
• The population of active mobile gamers is 2.2 billion where male players constitute 53.6 percent and female players comprise 46.4 percent. (Source: Udonis)
• There are over 490,000 mobile game apps in the Play Store of Google and the App Store of iOS is packed with over 208,000 game apps (Source: Statista)
• On average, mobile players across the world spend around 3 hours every week when playing games (Source: Gitnux)
• Global spending on mobile games is expected to surpass the revenue value of $111.4 billion in 2024 (Source: Venture Beat)

With increasing competition in the market of mobile gaming, developing and launching game apps is not going to value your investment and time. Hence to stand out in this competitive market, you should concentrate on deploying the business model of Cost Per Install (CPI). It will help your business to boost revenue generation and user engagement throughout the year.

In this post, we will help you to obtain an overview of:

What is CPI (Cost Per Install)?

The CPI or Cost Per Install is one of the crucial mobile game marketing techniques. It basically denotes the expenses that an enterprise has to incur for every installation of its game app.

In short, this marketing strategy works on the concept of investing a certain amount of money that you have to pay to ensure a surplus installation of your game apps targeting new users. Here, seeking guidance from a mobile game development company will help you to utilize this business model very wisely to earn surplus dividends.

Presently, this marketing technique is becoming very popular for enterprises who are struggling to acquire more users to increase the installation of their game apps. However, to utilize this paid marketing campaign most efficiently, you also need to know:

Cost per install (CPI) of casual gaming apps worldwide from 2019 to 2023 (in U.S. dollars).

What are the Factors that May Influence the CPI Campaign for Your Mobile Games?

1. Geographic Location

Although deploying CPI in mobile game marketing yields the desired outcome, the rate tends to vary based on the location of your target user segment.

For instance, when targeting places like Canada, the USA, and countries belonging to Western Europe, CPI rates are often quite high as a result of a thriving gaming population, intense market competition, innovation, etc.

Similarly, when you target countries of South America, Africa, Asia, etc. the CPI budget tends to be lower as a result of market saturation, less gaming population, and so on.

So when you are proceeding to launch a CPI campaign, you must consult a professional mobile game development company. It will enable you to become aware of the CPI rates of different countries with the current market and economic conditions to attain the desired result smoothly.

2. Game Genre

The genre of your mobile game also plays a major role in determining the CPI.

For example, in games attached to genres like hyper-casual, puzzles, etc. the CPI budget is quite low as a result of huge user segments, simple gameplay features, and so on.

However, mobile games belonging to the genres such as Role-Playing, Battle Royale, Simulation, and Multiplayer, the CPI is quite higher.

As these games often come with a very competitive market, challenging levels, leading-edge features, and other complexities, enterprises often have to incur a higher user acquisition budget to boost installations and revenue generation.

Cost per install (CPI) of casual gaming apps worldwide from February 2022 to January 2023, by genre (in U.S. dollars).

3. Advertisement Network

The CPI for your mobile game also varies based on the advertisement mediums that you are using. For instance, when running in-app advertisements, the CPI rate often varies in comparison to social media advertisements or search engine advertisements.

4. Device Platform

The choice of platform also plays an important role in determining the ideal CPI budget for your mobile games. When launching mobile games targeting the device platform of iOS, enterprises often have to experience a higher CPI budget because of an affluent and limited user base.

However, the CPI rate tends to be lower when releasing games targeting Android devices as a result of a vast user base across the world.

So whether targeting Android or iOS platforms, communicating with a leading mobile game development company in New York is essential. It will help you to determine the ideal CPI budget for your mobile games based on the platform that you want to target.

What are the Main Advantages of Running a CPI Campaign for Your Mobile Game?

1. Result-Driven

The CPI strategy is gradually evolving as an ideal choice for enterprises in the USA and the rest of the world as they only have to pay when a new user installs their game apps. Therefore, running a CPI campaign always offers value to your investment and efforts for boosting the user reach of your game app.

2. Hype Generation

As the Google Play store and App Store of iOS are packed with millions of game apps, launching a CPI campaign with the help of a recognized game development company will be quite fruitful. It will help to create awareness for your newly launched game app among a vast user segment within a very short time.

3. Optimize User Engagement

Establishments that often experience difficulties in attracting new users for their game apps now have the scope to acquire a substantial active user base with the efficient deployment of a full-fledged CPI campaign. This eventually serves them with impressive ROIs throughout the year.

4. Scalable

When running a CPI campaign for your game app, you do have the option to scale the marketing campaign based on your budget status and business objectives. This flexibility also provides you the opportunity to deploy new strategies and techniques to improve your game’s installation and user base with the changing economic and technological landscapes.

5. Measurable

The introduction of a CPI campaign will also help you to track the effectiveness of your marketing strategy for your game app.

With the help of CPI, you can know where your campaign is failing to attract the desired target audience and what needs to be done to overcome these drawbacks to boost engagement and revenue flow.

How Do We Help You to Develop Games that Boost Your Revenue?

At Red Apple Technologies, we excel in creating games of distinct genres like Action, Casual, Hyper-casual, Puzzle, Card, and so on that are packed with leading-edge features and functionalities. Serving as a leading game development company for over a decade, we have the proficiency to utilize advanced development platforms like Unity, Unreal, HTML5, Cocos 2D, and much more to transform your vision into a robust, scalable, and visually appealing game app. Our developers and designers always work as per your business goals and requirements. They make sure that you always have the flexibility to utilize business models like freemium, premium, Cost Per Install (CPI), etc. to achieve surplus revenue growth throughout the year. To receive our result-driven game development solutions, share your project ideas now.