At present, the e-commerce industry is emerging as the biggest source of global revenue. Flaunting a robust market size of $4,173.00 billion, prospects in the e-commerce sector are steadily increasing with the introduction of new-age technologies like Augmented Reality (AR), Virtual Reality (VR), Generative AI, Blockchain, etc.
In this post, we will mainly discuss the main advantages and use cases of Augmented Reality that are helping enterprises in the US and other countries to reap unlimited dividends with the help of an ecommerce development company. So let’s begin at first with:
Augmented Reality in E-commerce/Retail- Some Key Market Insights
- By 2025, about 4.3 billion consumers across the world will use the technology of Augmented Reality frequently (Source: The Wall Street Journal)
- In 2024, the number of AR devices will reach the mark of 1.7 billion from the previous figure of 1.1 billion in 2022 (Source: Statista)
- 64 percent of digital users believe that Augmented Reality has the potential to optimize their shopping experience. (Source: Tech Jury)
- 65 percent of online users are likely to place their orders after interacting with an item via Augmented Reality technology. (Source: Shopify)
- 92 percent of Gen Z users are interested in utilizing the technology of Augmented Reality when shopping. (Source: Overly)
As the landscape of the ecommerce/ retail segment is becoming very competitive with the rapid deployment of next-gen technologies, seeking assistance from a leading ecommerce development company will be immensely helpful for your business to shine.
Now!
Let us understand:
Some Prominent Benefits of using AR in Ecommerce/Retail
1. Improved Sales with Conversion
Boosting sales and conversion rates is no longer a difficulty for retailers to achieve with the introduction of Augmented Reality.
According to research by Deloitte, customers using AR always have a 30% possibility to buy an item than those without.
Similarly, the report of Harvard Business Review also found that Augmented Reality substantially minimizes a customer’s hesitation at various check-out points thereby raising the scope of a 20 percent increase in the conversion rate.
2. Better Purchasing Decision
Previously, customers only saw products that were stocked on display boxes and stands with attractive packings. Now Augmented Reality technology is empowering retailers and e-commerce owners to serve their customers with the option of virtual try-ons when buying shoes, clothes, cosmetics, and other items to influence their purchasing decisions massively.
But when working on a virtual trial experience to impress customers, consulting a recognized AR app development company will be useful.
3. Data-based Insights
When running your business in the ecommerce/retail industry, you must be aware of the changing needs of your customers in advance. So, you need to concentrate on the efficient utilization of Augmented Reality with predictive analytics.
It will always help you to deeply explore the purchasing habits, product choices, and other crucial details of your target audience segments properly. This will allow you to serve your customers with a personalized shopping experience throughout the year.
4. Minimize Budget on Brick-and-Mortar Outlets
The cost to set up and maintain a physical outlet is always pretty high. Hence, retailers are combining the technology of ecommerce and Augmented Reality with the help of an experienced e-commerce development company. It is letting them save expenses on creating new outlets and also to minimize the costs of managing their existing stores.
With the support of Augmented Reality, retailers and ecommerce owners are creating immersive virtual showrooms and display boards to refine the product browsing and purchasing experience of their customers to several extents.
5. Gamified Experience
Although the use of gamification in e-commerce has already enabled brands to boost user engagement and revenue flow, the deployment of Augmented Reality will be bound to revolutionize the shopping experience of your customers to the next level in the real world.
Now your customers will be more eager and active to participate in various shopping competitions, quizzes, etc. to gain discounts, cashback, profile badges, ratings, and other incentives when they visit a retail store or an ecommerce platform.
6. Lively Marketing Campaigns
Augmented Reality is also offering marketers an effective tool to develop and run immersive marketing campaigns with the help of a leading AR app development company. No doubt, it will serve them with an actionable outcome as users will be thrilled and excited to experience the utility of a product and service within their real-world surroundings.
It is time to explore:
Top Use Cases of Augmented Reality in E-commerce/Retail for Brands
It will be very fascinating to learn how established brands are leveraging the power of Augmented Reality to reshape the shopping and product selection habits of their customers. Let’s have a look:
1. Adidas
Already an established sportswear brand across the world, it has brought out an AR-based e-commerce app that is seamlessly impacting the purchasing experience of users across the world. This has helped the company to acquire more new customers with an impressive retention rate.
2. Nike
This global sports apparel and athletic footwear brand has also introduced an app that uses Augmented Reality. This product helps customers in choosing the right shoe pairs based on their correct toe size and other criteria. This product has also gained a decent response from users across the world.
3. IKEA
As a recognized furniture brand, the firm has also utilized AR technology to improve the product catalog browsing experience of users within their realistic surroundings. Since its launch, the app has gained surplus downloads and installations that testify to its growing success.
4. Dress Up
It is an immersive AR app for fashion lovers that was brought out with the joint collaboration between Puma and Snapchat. The app also features a virtual try-on option that enables users to select their tracksuits and Suede shoes of Puma.
Read More: Steps to Find The Ideal Ecommerce Development Company
How Red Apple Helps to Grow Your E-commerce/Retail Business?
Working as a recognized app development company, we have the expertise and skills to propel the growth and profitability of your business with the deployment of leading-edge Web 3.0 technologies like AR, VR, IoT, NFT, Cloud, and so on. Our developers and designers constantly provide high-end solutions that help your business stay ahead of the competition. They are proficient in using development tools like Unity, Unreal, HTML5, etc. to realize your dream vision with perfection. As of now, we have successfully executed over 450+ projects. Our AR apps like Arihant Water Park Equipment have gained immense response from users.
There are some key reasons that clients always prefer to choose us:
1.Passionate Workforce
We have a strong team of 150+ professionals comprising developers, and designers of immense skills and talent. They have the potential to handle projects of distinct complexities to deliver the exact outcome with passion.
2. 24/7 Customer Support
Emerged as a top-rated app development company, we constantly value your time and money whenever you assign us a project. Hence, to address your concerns and act on your feedback, we make sure that you can communicate with our team 24/7.
3. On Time delivery
No matter how complex your project is, we always maintain the scheduled deadline. Our team works on agile development models to ensure quality at every step of development. It also helps us to maintain your desired timeline easily.
4. Observe Regulations
Our app development solutions always meet the prescribed guidelines of GDPR, COPPA, CCPA, etc. to help your business run smoothly without experiencing legal troubles.
How does AR affect eCommerce?
Answer: The incorporation of AR in ecommerce has impressively elevated the online shopping experience of users. It is helping them to make an informed purchasing decision based on their realistic virtual try-on experiences. To learn about other benefits, communicate with a leading app development company.
What are the Steps to Incorporate AR into Your E-commerce Business?
Answer: It covers multiple steps like business type, audience segments, features and functionalities to be added, development team size, and others. Hence, to receive the right guidance, get in touch with a professional app development firm.
How Much Does it Cost to Build an E-commerce App using AR?
Answer: The budget can only be determined after evaluating your project scope and objectives. Similarly, you also have to concentrate on factors like tech stack, delivery deadline, development platform selection, and so on.
