As of December 2019, there were more than 500 million smartphone users who made mobile gaming the centre of attraction. With respect to the online gaming landscape, mobile gaming occupies 85 percent of the total. Considering the ongoing pandemic scenario, it is very vital to maintain social distancing. But at the same time it is to be remembered that staying indoors for long can also make people bored and isolated. Here comes the utility of online video gaming which is regarded as a purposeful tool facilitating towards socialization with friends and family while keeping indoor. In fact there has been an increase of online gamers across the globe due to the pandemic. This has resulted in making the industry lucrative for the investors who wish to cash in on the demand.
350 million dollars in investments have been generated by the venture capital firms towards the Indian gaming sector. There has been a growth at a CAGR of 22 percent between the first few months of 2020 and 2014. With more than 400 gaming startups in India, it is quite evident that the prospects are quite promising to invest for a bright future. A reputed mobile game development company focuses on 3 key elements namely- casual games, e-sports and real money games. As the Indian gamers are keen towards playing diverse games in all these 3 categories, therefore it can be said that the Indian spectrum in this regard is the fastest growing in this world.
Among the top performing online games so far, Poker and Rummy are quite popular. From 357 million gamers in 2019, there has been a consistent rise in this number with special mention about the ongoing COVID-19. While other business sectors are experiencing tough times in this pandemic, the gaming ecosystem has received hordes of new users resulting in significant growth.
Listed below are few factors that can make game development more prominent in 2021 from the point of investment and expansion.
Factors responsible for the growth of Indian gaming market
Affordable Smartphones : With smartphones getting affordable now, market reports have suggested that by 2022, the user base will reach a mark of 859 million from that of 468 million in 2017.
Youth Population : India is a densely populated country. Almost half of its population fall below 25 years and this is a competitive indicator towards increasing the number of gamers both avid and casual.
Strong Internet Presence : In terms of internet users, India ranks second after China. In 2019 the total number of active users were 451 million and it is expected that by 2021 it will reach approximately 829 million.
Digital Payment Methods Adopted : There are predictions that digital payment platforms will reach close to 300 million users in 2022 from 100 million users in 2019.
An established mobile game development company emphasizes on creating games worthy to earn revenues that can result in making the business profitable. With good graphics and content it can be assumed that the gaming enthusiasts won’t mind to wait a few seconds for an ad before getting started with their desired games. Purposeful and smart monetizing strategies have literally made this realm a successful business.
How we as a mobile game development company consider investment
To us, investment is like an encouragement to explore more opportunities and experience challenges in making games trending. Since our inception we have worked with companies ranging from startups to Fortune 500 and have seen why brands need financial support to boost their presence along with maintaining consistency. Based on the tastes and preferences of the targeted gamers across the globe we came up with techniques that can make games interactive and crazy. With transformation in technologies used, game developers like us have imbibed the latest tools to come up with personalised solutions and ensure loyalty and satisfaction among the players.
To make all of these possible lots of investments are required for carrying out research and experimentation along with innovation. Considering this in mind we have indulged ourselves into facilitating the budding entrepreneurs to utilise their compelling concepts to make dreams a reality. We believe in enhancing the enthusiasm and vigour of the new age game development brands to take up challenges and boost the adrenaline rush of the gamers via exclusive gameplay content and enticing UX.
Conclusion : Like any other business verticals, investment in the gaming industry is equally pivotal. With loads of prospects towards various services like game development, designing, production, testing etc you can look for investors. Based on the nature and scope of your offerings you can showcase your expertise in meeting the business aims and objectives without any compromise on proposed quality as per industry standards. Last but not the least, you need to keep in mind that in order to have good investments in your game development business, your games need to have the earning potential as well.
