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How top Brands are Using Gamification to Achieve Best Results?

by Arijit Chakraborty / Thursday, 23 March 2023 / Published in App development company, Gamification

Whether startups or Fortune 500 organizations, enterprises of all sizes are scaling up the development of gamified applications. The purpose is to ensure greater customer satisfaction, surplus revenue generation, boost sales volumes, etc. throughout the year.

The prospect of gamification is quite impressive at the moment. In 2030, the global market size of gamification is estimated to reach the mark of $70.4 billion.
(Source: PS Market Research).

Hence, to elevate your business growth and improve ROIs (Return on Investment), seeking the assistance of a custom gamification app development company will be a good decision.

Now!

We will have a look at:

Which Top Industries are Using Gamification?

  • Healthcare
  • Education
  • E-commerce

1. Healthcare

The impact of gamification is gaining visibility in this crucial segment to optimize the overall healthcare experience of every patient. It is projected that in 2032, the global market value of gamification in the healthcare industry is expected to reach the mark of $27.5 billion (Source: Global Market Insights).

The implementation of gamification in this vital segment will deliver key advantages:

  • Elevate treatment experience
  • Boost patient engagement
  • Assist to track health conditions properly
  • Promote awareness and motivation for good health practices
  • Help to overcome anxiety and phobia during treatment
  • Ensure better and active collaboration among medical professionals

2. Education

Every institution is serving students with engaging learning apps incorporating gamification to ensure better retention and meet other objectives quite smoothly. Besides, gamification is also helping students to work as a team, boost creativity, etc.

The global market value of gamification in this segment will surpass the mark of $25.7 billion in 2025.

Hence, to boost profitability and grow your business, consulting a customized mobile application development company will help you to deploy gamification strategies quite smoothly.

Utilizing gamification when creating learning apps like Tagsome Edutain and others will serve major dividends like:

  • Enrich the conventional learning experience
  • Grow intelligence and skill
  • Motivate deeper learning among students
  • Provide real-time performance feedback
  • Help to grasp complex subjects quite smoothly

3. E-commerce

The global market value of gamification in this promising segment is projected to reach the mark of $30 billion in 2027 (Source: Customer Glu). Hence, to grow your business in this category, you have to obtain the ideal custom mobile app development services.

Every e-commerce enterprise is deploying gamification in their mobile applications with the aim to meet goals like:

  • Generate Brand Awareness and Loyalty
  • Improve end-user retention
  • Ensure maximum conversion
  • Boost sales and revenue generation
  • Attract new user segments

It will be quite interesting to study:

App Porrfolio

How Top Brands are Leveraging the Power of Gamification?

When you are considering integrating gamification in your mobile apps, communicating with a customized application development company in India will be quite fruitful. It will also help you to know how popular brands are making the best use of gamification to achieve amazing results.

1. Duolingo

The arrival of the Duolingo application has provided students with a cost-effective and efficient option to gain proficiency in various foreign languages. Established in 2011, currently, this language training and translation app is witnessing a vast user base of 40 million and has received over 500 million downloads due to the proper implementation of gamification.

When using this application, users often derive facilities like earning achievement badges, experience points, lingots (virtual currencies), etc. to enjoy an immersive and interactive learning experience quite consistently.

2. McDonald’s

McDonald’s brought out an engaging mobile application in 2015 where it incorporated the gamification concept pretty intelligently. The app of McDonald’s is presently serving consumers with various loyalty programs to boost audience engagement, enhance the download rate of the application, optimize user retention, and promote brand awareness quite immersively, etc.

This is allowing the company to witness a massive global revenue generation of above $5.72 billion with an increased sales volume of 6.5% with the proper implementation of gamification strategies.

3. Starbucks

It was 2009 when the app of Starbucks was introduced. This application has been serving users with exclusive privileges like earning points, badges, coupon codes, enjoying a free coffee drink, etc. under its customer-centric program ‘My Starbucks Rewards which runs on the concept of gamification. The gamification program allows users to earn e-gifts, in-app currencies, etc. pretty smoothly.

Ultimately, this has boosted the user base of the application to around 16 million with an enhanced sales figure of about 40%. The application also allows users to earn e-gifts, in-app currencies, etc. to increase sales and revenue generation pretty smoothly.

How Do We Help Your Business Leverage the Potential of Gamification?

At Red Apple Technologies, we always aim to deliver the right solutions depending on the size and requirements of your organization. Our best-in-class professionals always devote much effort to understanding and visualizing your business needs to deliver the ideal results on time.

As a leading app and game development company, we have offered enterprises with outstanding solutions by incorporating gamification and other trending technologies that help to boost revenue generation, user engagement, etc. using advanced state-of-the-art infrastructure.

We also assist clients to implement unique gamification strategies based on factors like target audience groups, business objectives, type of products and services, etc. to help them achieve impressive ROIs (Return on Investment) without much effort.

Serving industries for over a decade, we constantly observe the latest industry trends and standard practices to execute multiple projects of distinct complexities with perfection and quality.

Presently, our client satisfaction rate is above 95% and we have smoothly executed over 500+ projects blending innovation and consistency. We do have a vast talent pool of 150+ professionals who are committed to solving your huge project execution requirements with advanced skill sets.

App Development Ideas

Final Thoughts

Gamification refers to the deployment of game-like elements, designs, mechanics, etc. in non-gaming objects like apps, websites, etc. It is helping industries to receive advantages like boosting productivity, engaging customers, increasing revenue generation, and many more.

You must establish contact with the best mobile application development company in India to attain a satisfactory outcome. Such professional assistance will also let you imitate the best practices of some of the top companies that are reaping the dividends of deploying gamification in their mobile applications.

To Have A Better Understanding On This Let us Answer The Following Questions.

How a brand can use mobile applications to satisfy consumers?

Answer: Using mobile applications will allow your brand to reward loyal customers, expand the target audience segments, optimize service experience, enhance awareness, and obtain other dividends.

If you are interested to make the best use of mobile applications combining gamification, availing customized mobile application development solutions will be quite fruitful.

How do mobile apps generate revenue?

Answer: When generating revenue from mobile applications, using business models like in-app advertisements, in-app rewards, in-app purchases, sponsorship, etc. will ensure surplus profitability and business growth very smoothly.

How much does it cost to develop a mobile app?

Answer: The cost of building a mobile application depends on plenty of factors like project size/complexities, development tools, technology stack, team size, etc. So, to receive the proper budget estimation, seeking the assistance of a customized mobile application development company will be quite beneficial.

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Tagged under: Custom gamification app development, customized application development solutions, gamification in business, Top Brands Using Gamification

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