As the population of smartphone users is gradually rising, many industries are bringing out mobile applications. The purpose is to ensure quick service delivery, attract more customers, and fulfill other requirements. No doubt, the demand for mobile applications will continue to grow with time.
But with the eruption of stiff competition in the world of business, every organization is concentrating on making their mobile apps pretty engaging and interactive with time.
Presently, users are spending beyond 4 hours on mobile apps (Source: Mind Sea). This presents a big opportunity. You must develop mobile apps that will enable your business to achieve a competitive edge in the market by captivating a vast user segment throughout the year.
At the moment, the Google PlayStore comprises 3.5 million applications and the App Store of Apple comprises 2.2 million apps (Source: Statista). In such a scenario, you must ensure that your mobile app has something special to stand out from the intense global competition.
Although plenty of options are available to boost engagement like building an interactive UI interface, adding immersive videos and images, etc. the best result-oriented alternative is adding games to your mobile apps.
The post will now discuss:
What are the Useful Methods to Add Games to Your Apps?
Mobile apps are becoming quite instrumental to run a business smoothly in today’s world. However, to stand out from the intense competition, your apps must have something unique to engage users for a long hours. Right now, every industry is adding games to their mobile applications. They are normally adopting two methods to accomplish this objective.
Let’s read them thoroughly:
Integrate a Gaming Section
This is gradually emerging as a spectacular trend that ensures deeper user engagement with your mobile applications. Integrating a gaming section will prompt users to visit and use your apps throughout the year with the desire to attain surplus amusements.
Besides, introducing a separate game playing zone allows your organization to promote its products and services pretty engagingly to a vast user population within a short span. It also helps you to assess the audience’s reactions quite smoothly.
Apps like Netflix, Flipkart, etc. have started to work on this trend by serving users with a separate gaming section.
Netflix is introducing games of popular movies and series to tempt a vast user segment to obtain enjoyment through subscribing to its app. Similarly, Flipkart is also launching new games that tempt users to play to earn discount coupons and exciting offers.
Introduce Gamification
Gamification denotes adding game elements, mechanics, and principles into non-gaming objects like apps, websites, etc. The purpose is to raise user engagement and satisfy other requirements quite naturally.
Integrating gamification in mobile app will subsequently enable users to derive a sense of accomplishment by using your apps frequently.
Gamification also allows them to receive attractive rewards by accomplishing specific tasks like making a purchase or sharing a product link, etc. within a scheduled duration.
Now! We shall be discussing gamification mechanics. The objective is to make you understand how this concept works:
Badges: They symbolize your achievements in accomplishing every task successfully. Users receive badges when they finish assigned tasks quite perfectly.
You can attach these badges to your profile to receive admiration and attention from other viewers. Moreover, earning such badges lets you gain special discounts on every purchase and eventually results in saving more money from your pocket.
Social Integration: Granting users the privilege to add their social media connections to your existing app also results in generating a terrific response from the global audience. This is one of the core elements of gamification in mobile app that ultimately helps your business to receive massive publicity.
Levels: It enables users to track their progress and ultimately motivates them to be strongly engrossed with your application throughout the year. When users begin to utilize your app, they will begin their journey with the level 1 tag. Subsequently, they will proceed to achieve higher levels with time by performing tasks like in-app purchases, and so on quite conveniently.
Leaderboard: This mechanic works great when it comes to enhancing user engagement with an existing mobile application. The leaderboard helps you to know your current progress or performance. It also helps you to know the performance of other users quite smoothly. Eventually, this result motivates you to work hard and grab the top position on the leaderboard.
When introducing gamification, your apps will tend to attract users to occupy the first position with the possibility of receiving gifts or achieving special privileges to satiate every requirement very smoothly.
Points: Every user is awarded points when they complete a specific task when using a gamified application. Users do have the option to utilize these acquired points to gain attractive discounts, vouchers, etc. when using your app to purchase or satisfy other requirements.
Performance Charts: When developing gamification apps for business, you must include a performance chart. This chart will showcase the daily performance of users and also help them to know how much they have to work to meet the desired goals.
Unlike leaderboards, performance charts let you assess your progress on a monthly/weekly/ yearly basis. Moreover, the chart also contains a detailed accomplishment record of every user. This ultimately tends to make your existing app pretty engaging and interactive in quality.
Why Should You Consider Adding Games to Your Existence Mobile Apps?
Every organization is considering integrating games into their existing mobiles apps. They do have the option to proceed by either creating a separate gaming section or hiring specialists for gamification development. Such an approach will allow them to meet objectives like:
1. Massive User Retention and Strong Engagement
Want users to strongly engage with your mobile applications? Your mobile apps must have something special beyond an attractive user interface. It will be worth considering adding games of various types.
Subsequently, it will urge people to use your apps frequently to obtain gaming pleasure alongside satisfying other purposes.
Moreover, you can also consider utilizing the gamification concept that will allow users to achieve a sense of accomplishment when they use your mobile apps. This will also help your apps to retain the audience on a long-term basis.
2. Amazing Business Promotion
Adding a game section to mobile apps is emerging as a popular alternative. It helps in promoting your products and services to the global audience within a shorter duration.
If you are experiencing problem to integrate such a section. It will be worth consulting a reputed game development company.
It will also help to gamify your business applications that also work impressively to ensure massive publicity of your products and services. This will also contribute to the immense popularity of your business apps without much effort.
3. Improve Experience
Gaming is emerging as an extremely popular medium of entertainment across the world. So, when you add games to your mobile apps, it tends to boost the user experience to several notches. This subsequently tempts users to devote more time navigating your mobile apps than that of your competitors.
Similarly, the experience of users also elevates when you concentrate on introducing gamification in mobile app. When you integrate game-like elements, users hardly consider ignoring your mobile apps due to the possibility of attaining a better experience quite naturally.
4. Grab More Attention
When you integrate games into your mobile apps, it helps your business to attain publicity within a short time. This ultimately improves your presence in the digital world.
People do involve in activities posting comments and reviews when they are immensely satisfied playing the games in your mobile apps.
Similarly, when you add gamification, users tend to showcase their earned badges and other achievements on various social media platforms that they have received from using your mobile apps. Such a terrific response ultimately helps your mobile apps to occupy a decent position in the PlayStore of Google and the App Store of iOS quite consistently.
How Do We Help You to Add Games to Your Apps?
We, at Red Apple Technologies, constantly observe the latest industry trends to serve you with the right solutions. Our experienced team is always committed to serving you the best. We know how it feels when your mobile application is unable to survive the tough competition. Hence, we work hard to make your mobile apps pretty appealing in look and feel. We also accomplish this objective by adding games to your mobile apps.
Our team is specialized in adding a separate gaming section in your applications to make them highly engaging and interactive. Similarly, they are also proficient in gamification development solutions to ensure deeper user engagement with your mobile applications. We have served industries like healthcare, education, etc. with immersive gamified applications to boost their business progress. To know more, feel free to contact us. We will be glad to serve you with cutting-edge technology resources.
Conclusion : Every industry is developing mobile applications to ensure better service quality. But it is not enough to survive the stiff market competition. You also have to work hard to make your mobile apps quite engaging on a long-term basis. Many organizations have started to integrate gaming into their mobile apps. The strategy works impressively. You do have the option to utilize this trend either by developing a separate gaming section or embracing the gamification concept. It will be worth consulting a reputed game development company. This will guide you to determine the best option quite conveniently.
